Having a look at how the internet has altered the way we are accessing media and existing affairs.

In the online media landscape, what we see on the internet is largely determined by algorithms which are shaped by our online habits. Each social media platform utilizes its own programmed system to put forward new material and recommend product that will attract the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are developed to keep individuals stimulated by recommending and promoting videos that are relevant, well-liked or read more contestable among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are subjected to, developing more segmentation and prejudice amongst users around social problems. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.

The increase of internet content has totally changed what is indicated by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Generally, a small group of professionals, such as newspaper writers or broadcasters, who would develop content for big audiences who mainly just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen substantial modification, making the consumption and availability of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own material, just as easily as they can absorb it. Social media has allowed anyone to add to public discussions, instead of just the significant media firms consequently as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread throughout millions of user stories around the globe.

In today day, online platforms have made it considerably much easier for everybody to create and share material. Formerly, creating content for a broad audience called for access to a series of crucial resources and funding. Presently, with the use of smartphones and typical digital innovations, digital media content examples for instance, short form videos, website articles and podcasts can be quickly made with just a couple of basic devices, along with reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, implying that social media has created a space for underrepresented communities to share their narratives.